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The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

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Mark Donnigan builds disruptive ingenious startups. Mark's superpower is architecting go-to-market plans and marketing movements that drive genuine business results for technical and product-centric creators. Mark's growth and market advancement experience spans 20 years as a transformative B2B marketing and business leader, driving demand, brand a